Bitcoin’s recent price rally has been “stunning,” and it is still early days for the cryptocurrency, according to Pantera Capital CEO Dan Morehead.

“It’s stunning how much the bitcoin price has rallied in the last few months,” Morehead told CNBC’s “Fast Money” on Tuesday.

The bitcoin price is up more than 400 percent since March when it hit a low of around $1,000. It is currently trading at around $4,700.

Morehead said that while there are a number of factors driving the price higher, including increased interest from institutional investors, he believes the main reason is that “it’s still early days.”

“If you look back at other great technological innovations, it typically takes years or even decades for them to really achieve their potential,” he said. “I think bitcoin is still in that early stage where there’s a lot of upside potential.”

Morehead added that while there are risks associated with investing in bitcoin, such as regulatory uncertainty, he believes the rewards outweigh the risks.

“I think the risk-reward is still very attractive for bitcoin,” he said. “The downside is limited, but the upside is potentially huge.”

Investing in bitcoin is not without its risks, but those who are willing to take on the risk may be rewarded handsomely.

Pantera Capital is one of the most well-known cryptocurrency hedge funds

Founded in 2013, Pantera Capital is one of the first and most successful cryptocurrency hedge funds. The firm’s CEO, Dan Morehead, is a well-known figure in the space and has been a vocal advocate for Bitcoin and blockchain technology.

In a recent interview, Morehead discussed the current state of the cryptocurrency market and his bullish outlook on the future of blockchain technology.

Morehead began by discussing the recent surge in Bitcoin’s price, calling it “stunning” and noting that it is still early days for the asset class. He went on to say that he believes we are in the midst of a “once-in-a-generation” opportunity, similar to the dot-com boom of the late 1990s.

Morehead is bullish on blockchain technology as a whole, calling it a “disruptive force” that is here to stay. He believes that the technology will eventually have a major impact on a number of industries, including banking, healthcare, and supply chain management.

Looking ahead, Morehead said that he expects Pantera Capital to continue to be a leader in the space, both in terms of investment and education. He concluded by saying that he believes the cryptocurrency market is still in its early stages and that there is a lot of room for growth.

So there you have it. Tim Morehead of Pantera Capital is bullish on blockchain technology and believes that it will eventually have a major impact on a number of industries. He also believes that the cryptocurrency market is still in its early stages and that there is a lot of room for growth.

Why the bitcoin price is going up

The bitcoin price has surged to a new all-time high, and Pantera Capital CEO Dan Morehead attributes it to increasing mainstream adoption.

“I think we’re in the first innings of bitcoin,” Morehead said on CNBC’s “Fast Money” Wednesday night. “It’s just beginning to get traction.”

Morehead said that while he doesn’t know where the price of bitcoin will go in the short term, he is certain it will be higher in the long term.

“In 10 years, I think it’ll be worth more than $100,000 a coin,” he said.

Morehead’s comments come as the bitcoin price reached a new all-time high of more than $2,800 on Wednesday. The digital currency has now gained more than 150 percent this year.

Some experts have attributed the recent surge in the bitcoin price to increasing demand from Chinese investors. However, Morehead said he thinks the price is going up because “bitcoin is becoming better understood.”

“People are starting to wake up to the fact that this is a real thing,” he said. “It’s not just a fad or a bubble.”

As mainstream adoption of bitcoin increases, Morehead said he expects the price to continue to go up.

“I think we’re still in the early innings,” he said. “This is a global phenomenon.”

Bitcoin is a digital currency that was created in 2009. It is not backed by any government or central bank.

The value of bitcoin is determined by supply and demand. The more people who want to buy bitcoin, the higher the price goes.

Bitcoin can be used to buy goods and services just like any other currency. However, it is also often used as an investment, since its price has been rising steadily over the past few years.

While the bitcoin price has reached new highs in recent months, it remains volatile. The price can go up or down sharply in a short period of time.

Investing in bitcoin is risky, but it could be profitable if the price continues to rise. If you do decide to invest, make sure you understand the risks involved.

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1. Have a strong understanding of the technology

The first thing you need to do is make sure you have a strong understanding of blockchain technology. This means understanding how it works, what it can be used for, and the potential benefits and drawbacks of using it. Without this knowledge, it will be difficult to launch a successful blockchain startup.

2. Identify a problem that blockchain can solve

Once you understand blockchain technology, you need to identify a problem that it can solve. There’s no point in launching a blockchain startup just for the sake of it – you need to have a clear use case for the technology. Otherwise, you’re likely to encounter difficulties further down the line.

3. Build a strong team

Launching a successful blockchain startup requires a strong team with the right skills and experience. Make sure you have experts in fields like blockchain technology, cryptography, and software development on your team. Without them, it will be difficult to turn your vision into reality.

4. Have a solid business model

Your blockchain startup also needs to have a solid business model. This will ensure that you can generate revenue and make a profit. There are many different business models you can choose from, so make sure to pick one that is right for your startup.

5. Get the right investors on board

To launch a successful blockchain startup, you need to get the right investors on board. Look for investors who understand the technology and who are willing to take a risk on new startups. Without them, it will be difficult to get your startup off the ground.

6. Be prepared for challenges

Blockchain technology is still in its early stages, so you will likely face some challenges along the way. Be prepared for these challenges and have the plan to overcome them. With the right preparation, you can overcome anything that comes your way.

Extra tip. Focus on the future

The key to success for any blockchain startup is to focus on the future. This means looking beyond the current market trends and predicting what will happen next. If you can do this, you will be in a good position to succeed.

By following these tips, you can launch a successful blockchain startup. Just remember to focus on the future and be prepared for challenges. With the right approach, you can make your dream a reality.

Best ways to launch a successful startup

As a startup founder, it’s important to understand the landscape and know the best ways to launch a successful startup. There are a number of things to consider when launching a startup, from the product or service you’re offering to the way you go about marketing and selling it.

One of the most important aspects of launching a successful startup is having a great product or service that solves a problem for your target market. If you can create something that makes people’s lives easier or helps them in some way, you’ll be off to a good start. It’s also important to have a well-defined target market and to know how you’re going to reach them. There are a number of ways to market and sell your product or service, and it’s important to find the right mix for your business.

In addition to having a great product or service, it’s also important to have a sound business plan. This will help you map out your goals and objectives and figure out how you’re going to achieve them. There are a number of resources available to help you with this, including books, websites, and even software programs. Once you have a good business plan in place, you’ll be well on your way to launching a successful startup.

One of the most important things to keep in mind when starting a business is to ensure that you have the proper licenses and permits in place. Depending on your business, you may need to obtain a variety of licenses and permits, so it’s important to check with your local authorities to make sure that you’re compliant.

Another important thing to keep in mind is to make sure that you have the right insurance coverage in place. This will protect you and your business from any potential liability issues that may arise. 

Finally, it’s also important to have a good marketing strategy in place. This will help you attract new customers and keep existing ones coming back. There are a number of different marketing channels available, so it’s important to find the one that best suits your business.

With all of these things in mind, you should be well on your way to starting your own business. Just remember to take things slowly and carefully, and you’ll be well on your way to success.

Conclusion

Remember, it’s important to take things slowly and carefully when starting your own business. There are a number of important factors to consider, and you need to make sure that you’re compliant with all of the necessary requirements. Once you have everything in place, you’ll be well on your way to success. Thanks for reading!

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How cannabis can improve your SEO efforts

Cannabis has been shown to have many benefits for both mental and physical health. In this blog post, we will explore how cannabis can improve your SEO efforts and optimize conversions. Cannabis businesses have unique challenges when it comes to SEO with a cannabis SEO company, but there are many strategies that can help you rise above the competition.

SEO is crucial for cannabis businesses

Cannabis has been shown to have many benefits for both mental and physical health. In this blog post, we will explore how cannabis can improve your SEO efforts and optimize conversions. Cannabis businesses have unique challenges when it comes to SEO with a cannabis SEO company, but there are many strategies that can help you rise above the competition. Why SEO is crucial for cannabis businesses will be discussed.

The Top SEO Strategies for Optimizing Your Cannabis Website

As the cannabis industry continues to grow, so does the competition among dispensaries. Optimizing your website for search engines is one way to ensure that potential customers can find your business easily. Here are some of the top SEO strategies for cannabis websites:
Start with keyword research. What terms are potential customers searching for when they look for a dispensary? Make sure to include these keywords throughout your website, from the titles and headers to the Alt tags of images.
Use local keywords. In addition to general keywords, include location-specific terms such as “dispensary near me” or “cannabis delivery [city name].” This will help your website show up in searches from people in your area.
Create quality content. In order to rank highly in search results, your website needs to offer informative and well-written content. Write blog posts about topics related to cannabis, such as strains, medical uses, and cooking with weed.
Build backlinks. One way to show search engines that your website is high-quality is by getting links from other websites. Reach out to other businesses in the cannabis industry and ask them to link to your site.
Use keyword-rich titles and descriptions. This will help your website show up in search engine results when people are looking for businesses like yours.
Use high-quality images. People are visual creatures, so having appealing photos on your website will help to attract visitors and keep them engaged.
Use Google Analytics to track the performance of your site. This tool can give you valuable information about how people use your site when they visit it.
Make sure your website loads quickly. No one likes to wait around for a slow website to load, so make sure that your pages load quickly and efficiently.
Use Meta Tags: Meta tags are snippets of text that provide information about your website to search engines. They should be included in the code of your website and should be relevant to your content.
Target Long-Tail Keywords: Long-tail keywords are those that are more specific and therefore have less competition. For example, rather than targeting the keyword “cannabis,” you could target the keyword “cannabis strains for anxiety.”

How cannabis can help with anxiety and depression

Cannabis has been shown to have many benefits for both mental and physical health. In this blog post, we will explore how cannabis can improve your SEO efforts and optimize conversions. Cannabis businesses have unique challenges when it comes to SEO with a cannabis SEO company, but there are many strategies that can help you rise above the competition. We will also discuss how cannabis can be used to treat anxiety and depression.

The benefits of sleeping with cannabis

Everyone wants to sleep well. Cannabis has been shown to have many benefits for both mental and physical health. In this blog post, we will explore how cannabis can improve your SEO efforts and optimize conversions. Cannabis businesses have unique challenges when it comes to SEO with a cannabis SEO company, but there are many strategies that can help you rise above the competition. We will also discuss the benefits of sleeping with cannabis.

The post How Cannabis Can Improve Your SEO Efforts and Optimize Conversions and Marketing Overall appeared first on Etc-Digital.

In this article, let’s focus on those businesses that are operating online and what technological and social trends they face over the last year.

6 trends for digital business development

1. Growth of management and productivity tools

Without a doubt, remote work brought many fundamental changes for companies and professionals. For example, this marketing agency that had an office in Brockton, moved all the staff in 2019 to the remote work without sacrificing the efficiency. However, such a shift requires new and more advanced software to control and organize the entirely new ecosystem of tasks, planning, and communication. Thus, such platforms are growing and being improved really quickly today. 

Huge companies like Zoom and previously unknown startups like Holded, management software for SMEs, have grown its popularity and more tools are yet to come. Moreover, there are different needs depending on the type of the business. 

2. Improved ​​digital communication

With the shift toward the digital world, there has arisen a challenge for companies to find a way to stand out in the online world. Being present on the internet does not depend only on a business owner, but on the marketing, development, and sales teams behind you, their training and skills adapted to the new times. 

One of the major issues for online companies is to understand their target audience and reach those people correctly and effectively. This requires creating top-notch content to maximize its appeal and attract the attention of online consumers. Eye-catching content means not only texts but images and video as well.

In addition to providing timely information, you also need to find your brand voice and stick to it when communicating with your community.

3. Influence marketing

This decade can be defined as years of social media and people that translate their impact through social media. Influence marketing means promoting products or services by a person that has an impact within this or related field. 

Today, there are so many influencers and such marketing work for many business. The main thing here is to choose a relevant influencer and make your campaign look natural for the audience of this influencer.

4. Visual engagement

In this age of microblogging and instant replies, why not consider a quick little video reply instead of typing it in? Visual engagement like videos, lifestreams, or Instagram stories are often more powerful than writing. This is seen with the shift to vlogging culture using social media. We are now in a culture of visual communication. From emojis and GIFs to video responses, an image or clip often says much more than a written response.

This will not work for all types of businesses; however, the majority of startups and global companies can implement some of the video marketing and vlogging tools. This will help to attract new customers or translate your news and vision to your current customers. Just make it based on the deep competitor and market research and track the results.

5. Sustainability 

Although this is a concept that globally implies the way of operating of companies, organizations, and society, this necessary trend has its impact on the digital environment. 

Those companies that can contribute their know-how to improve sustainability, reduce waste and even recycle and reuse resources, will have a place in the hearts and pockets of consumers. 

For example, companies like Too Good To Go provide a digital space where other companies can offer products about to be discarded so that users can purchase them at reduced prices. This concept achieves a triple win (the company wins, the consumer wins, the environment wins). 

Moreover, using sustainability in your marketing messages builds the loyalty of your customers and even grows the sales as people want to spend wisely. 

6. Well-being services

Modern consumers seek the products or services that improve our well-being and the quality of life, and ourselves as well. During the last years, we have discovered that we are truly vulnerable and we want to feel protected. 

Safety and health are two concepts that have a very powerful journey in the digital field with multiple solutions and with the capacity to absorb creativity as we have never experienced before. 

For example, companies like Psiko offers a personalized space with a large number of professional psychologists. Clients can connect with those professionals in a virtual way to discuss their mental issues and find solutions.

So, the world of digital businesses and their marketing approaches are changing and business owners need to keep tabs on what is going on. This way, they can not only stay afloat but also succeed and win in the competitive battle for demanding customers.

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Without a marketing strategy, you become a jack of all trades but master of none. If you do not know where you are going, how will you get where you want to be? A marketing strategy is the bridge between your vision and marketing actions that will get you real results. 

1. Get to know your reasons and set goals

The first step you should take is to develop a deep understanding of your reasons. This part is essential and will keep you from going off course when something (or everything) does not go as planned. You can use systems that have proved to be effective for setting goals, such as GROW or SMART models. 

The GROW model will help you create a full-cycle overview of what you want to achieve, taking into account your current situation and finding ways to overcome obstacles:

G. State your goal

R. Examine your current situation

O. Define your options for moving forward 

W. Build an action plan. 

 You can come back to the “Will” part at the end when we talk about building a marketing plan. 

The other efficient method for goal setting is SMART. You have probably heard about it many times, however, let us remind you about metrics your goal should have:

Here are additional golden rules from the video you can check out on setting SMART goals: 

• The goal should motivate you. This rule implies creating a goal that corresponds to your values and makes it worthwhile. You can start with defining a value statement that will help you keep on going. 

• Goals love paper. Writing everything down will help your brain focus on the goal. Try using the words “I will” instead of “I would like” to create an intention. 

• Make an action plan. Ensure that you have broken your goals into clear, achievable action steps.

2. Get to know your market

Studying your market involves discovering its size, demand, demographics, statistics, and other components. It will provide you with valuable insights on market value, competitors, and obstacles you may face. 

Another important part of the market analysis is estimates. You can study more about bottom-up and top-down approaches to build your estimates in this article. 

If you are looking for marketing analysis tools, check this guide. 

3. Understand your 4 Ps

Product, place, price, and promotion are the 4 most important factors involved in marketing. 

Product is what you offer to your client — it can be a good or a service. Ideally, once you have analyzed your market, you will better understand your product and can create its life cycle. 

For defining a price, you should link the value of the product to its price, taking into account a segment of your product and developing a discount system. 

Place is the platform (offline or online) on which your product will be marketed. 

Promotion includes promotional strategy, advertising, and PR. Once you determine your product and its value, it is time to make sure the ideal customers get to know you. How to define the ideal customer though? Let’s dive in. 

4. Get to know who you are selling to 

You should be interested in building a realistic and detailed target persona, as it allows you to create relevant experiences for your customers. Speaking their language will give you insights into their needs, which should be at the core of your strategy. 

A target persona implies discovering your customer’s pain points, motivation, learning their behavior and even diving into psychographic aspects. You can use dedicated platforms such as GlobalWebIndex to get more insights about your target persona. 

Once you create your ideal customer, it will facilitate the process of reaching out to your audience, creating ad promotions, and building your marketing plan. 

5. Build a marketing plan

While the marketing strategy provides an overall vision of your goals and plays a fundamental role for the business, the marketing plan is your guide with clear actions you can take to fulfill your strategy. 

The marketing plan can include your budgeting, initiatives you are willing to take, as well as tools, knowledge, and resources you need to bring your strategy to life. 

A well-defined strategy is all you need to kick off any project — once you understand your goals and have a clear action plan in place, everything else is just a matter of time and effort. 

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Link-building is an essential process in off-site SEO. It shows your target audience and other businesses that you’re out there finding your place in a niche and establishing a reputation. When used right, it helps you build authority, grow your audience, and improve search engine rankings. 

In this article, we’ll help you do that by presenting some of the most effective white-hat link-building strategies that will grow organic traffic and help you establish leadership without making the mighty Google suspicious of you.

How Link Building Impacts Organic Traffic Growth

Many strategies will increase your share of organic traffic due to an easy correlation:

High-quality backlinks → Better ranking → Greater organic traffic

As you can see, it’s indirect but very strong. Backlinks are an important ranking factor that shows your reliability. With that comes a higher ranking and, consequently, more organic traffic to your site through search engines.

So, by analyzing your backlink profile, getting new links and removing bad ones, you’re going to establish authority and leadership in your niche.

Where to Start with link building

We recommend starting with analyzing the existing backlink profile if your site isn’t completely new. Establish:

• The number of backlinks from unique referring domains
• Anchor text variety
• Domain quality of the websites linking
• Backlink dynamics, etc.

All these parameters will show you the quality and health of your backlink profile so that you know how to further build your link-building strategy. 

The next step of your link-building strategy is checking competitors’ backlinks. This is a must for every business for two reasons:

• They may do something you don’t
• They may have gaps you can fill in your strategy

To analyze both your backlink profile and your competitors’ link-building strategies, you need reliable automated software. To find backlinks, use SE Ranking’s Backlink Checker tool. Once you enter a domain, the tool shows the domain trust score, along with a list of all the backlinks, dofollow/nofollow links ratio, anchor texts, and much more. All of that is put in graphs for faster understanding and reference.

Img cr: SE Ranking Backlink Checker

After those two steps are done, you will know the most important things:

• Your point A (the condition of your profile)
• Competitors point A

From there, you can start building your own strategy based on the approaches we present below.

Link-Building Strategies to Grow Organic Traffic

Img cr: pexels.com

It’s time to build some high-quality links using the best white-hat tactics available.

Guest Posting

One of the most popular and wholesome link-building methods is guest posting. It helps achieve multiple goals:

• Boost brand awareness
• Build links
• Establish authority
• Get more referral traffic

There are thousands of great blogs that accept guest writing. Here’s what you can do to find them:

• Go online
• Write a query with your focus keyword, industry, niche, etc. and intitle:”write for us”. The phrases may range from “write for us” to “contribute to our blog”
• Pitch your content and get accepted

Alternatively, use the backlink checker to find a list of such websites.

We also recommend reaching out to websites that don’t state that they accept guest posts. Many owners will be glad to have a free piece of high-quality content on their sites. Try, and you’ll get rewarded. For 10 webmasters that say “No”, there’s one that will say “Yes” and get you a high-quality backlink that’s better than 10 mediocre ones.

Link Magnets 

The term “link magnet” has many definitions, and they change with time. Earlier, we said that the best magnet was a high-quality, relevant longread. Later, we said it was a neat infographic others could link to.

But now, we say some of the best link magnets are case studies and statistics. Really, almost every article needs some clear data from studies and analyses to be deemed relevant.

By the way, did you know that 66.31% of pages don’t have backlinks?

Only ⅓ of pages have links referring to them. This opens a whole lot of opportunities for your website! Conduct research, a survey, a quiz, or compile data and create your own niche-specific link magnet!

Broken Link Building

This sounds much more difficult than it actually is.

Basically, you have to look for broken backlinks where you could insert your content. Then, write a similar article.

After that, contact the webmaster and say that you have just the article to fill the vacant position. And finally, get a backlink without too much effort.

By the way, your competitors can do the same to you, so check your website for broken links. You can see if you have any in Google Search Console or by using some automated website audit tool.

Local Directories

Submit your website to a local directory. It’s like a phonebook of the 2020s where you can find websites of businesses based on their niche and other qualities.

Choose a directory by:

• Location.
  If you’re a local business, say, in California, using a Texas directory isn’t the best choice.
• Relevance.
  It should be niche-specific or at least have a section with similar businesses.
• Trust score.
  Make sure the website itself is of good quality and has a high domain trust score.

Crowd Marketing

Crowd marketing is a relatively new term. It’s basically your online presence and interactions with the target audience. Here’s what you can do to build links and bring usefulness to your TA:

• Answer prospects’ questions on Quora
• Interact with them on Reddit
• Look for issues you can solve on social media (Twitter, Facebook, Instagram, etc.)

All you have to do to gain an inbound link from an interaction is post a link to your article or homepage in the answer.

Wrap-Up

We recommend that you use several strategies to build links. A diverse backlink profile makes you a more credible source for both people and search engines. Establish leadership through guest posting, look for broken links to fill the gaps with your content, and encourage crowd marketing.

Also, don’t forget that for every task there is a digital tool that will help you achieve results faster and with little effort. Use the backlink checker by SE Ranking, Search Console, and other helpers you find useful. 

And never be afraid to reach out to relevant websites, even if they don’t mention on they’re website that they’re open for collaboration. The worst that can happen is a rejection, nothing too dramatic.

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The Digital Business revolution

Digital brands are experiencing tremendous growth in the last decade. Digital Business attracts a large number of entrepreneurs. Its low costs, good idea, digital project, and functional website are the keys to running a digital business.  

Experts in business based on new technologies are currently in demand. The Digital Business revolution offers a wide range of possibilities to all those who want to be part of the transformation. However, we are in an era marked by speed and constant change. That is why digital professionals must be in continuous training to be able to adapt and take advantage of the latest opportunities offered by the sector. 

A digital medium offers the possibility of accessing a large amount of data that, correctly analyzed, offers companies the possibility of presenting more effective strategies. Current studies have confirmed that professions related to areas of Digital Business are among the most demanded today.

Digital businesses present a new organizational model, in which traditional strategies have had to be modified. An adaptation that provides new tools for companies to create their space in the era of digitization.

Digital Business Strategies

Digital Business is a business model that is committed to innovation, technology, and entrepreneurship. It uses channels and services based on new technologies to develop its business processes. In these projects, the client is the focus of the digital strategy. They rely on the competitive advantages presented by the technological world. 

At a time when innovation is constantly changing, Digital Business is developing. Communication and the processes it carries out are based on technological tools. It is a space in which immediacy is claimed. Good data processing and analysis are very important here. 

With Digital Transformation, companies have to strike a balance to achieve their competitive position in the sector. This reflects the importance of constant updating for digital businesses. Company strategies have to be modernized and adapted to change to offer the best service. 

Advantages of Digital Business

The digital model offers the possibility of interrelating people, businesses, and methodologies. That is why Digital Business presents a large number of advantages for companies that choose to rely on Digital Transformation. 

Flexible Communication

Innovation-based companies place great value on flexibility in jobs. Both communication and data collection is carried out using new technologies. There are countless platforms with which to carry out good digital communication. In addition, the use of chatrooms favors speed in terms of communication between team members. 

The digital strategy places the customer at the center of it. The concept of Digital Transformation is kept in mind as well as that of Customer Experience. 

Teamwork

The organization of a digital business model is committed to teamwork. A network system welcomes the different members of the team. Opinions, ideas, and comments can be exchanged to get the most out of it. A space that is committed to collaboration, ubiquity, and multiculturalism. 

Company-client relationship

Digital Transformation has meant a change in the relations between the company and the client. Digital business models have a large number of potential customers, so it is easy to achieve an international reach. Today there is already talk of ‘digital client’. You have to know the client to anticipate what they expect from us and in this way that they have the best Client Experience. To innovate, you have to combine agility and efficiency.

Skills development

New technologies bring with them a constant update. The tools vary, so we must have the necessary training to adapt to this change. Companies increasingly demand more specialized profiles in new digital frameworks that provide added value to the company. New concepts have appeared such as artificial intelligence, augmented reality, cloud computing, machine learning, and growth hacking, as well as data analysis. 

How to adapt to Digital Business

The success of Digital Business seems to consolidate its strength in a society marked by the evolution of new technologies. That is why we are committed to continuous training to achieve adaptation to change. 

Business models that are based on the Internet as well as on technological tools demand renewal. To be part of the change, you must have a multidisciplinary profile that is capable of adapting to the transformations of the company – present and future.

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Chances are you are already applying some kind of app marketing. But there is either little or no demand for them. There’s a reason for this – your marketing is probably not systematic and that’s bad. The problem is that chaotic marketing doesn’t work anymore. Only systematic marketing works today, which acts as a superpower for any business. Today you need that superpower to succeed in the marketplace 1000% of the time.

System marketing can be simple or advanced. That means app marketing can be simple or advanced. The difference between the two is huge. If we talk about simple marketing, it is aimed at working with the ready demand. Advanced marketing is the process of creating demand. It is usually applied when there is not enough demand in the market and one wants to increase it.

Simple and effective application marketing

As long as the market is young and growing, there are enough ready-made customers. In this case, you can use simple application marketing. It is implemented according to a scheme that can be seen in the modern marketing script. Based on the script, the first thing to do is to analyze the app and highlight ideas that it can implement. Then a list of ideas of interest to consumers is generated.

Simple app marketing has a lot of advantages

Next, the lists are compared. The ideas your app is able to realize are chosen. Next comes the work with the chosen ideas – you need to start broadcasting them. You need to convince your users that your app is the best at realizing their ideas. The most effective way to do this is with a clever bundle. It includes clever contextual advertising and a marketing site.

Simple app marketing has a lot of advantages. Therefore, it is actively used. Its application helps to make good money. If there is little competition in the market and there is a good marketing plan, then you can earn quite a lot. However, everything has a limit. Including simple marketing. Maximum earnings you will have only if you practice advanced marketing.

Launching advanced app promotion

Analysis of the app market indicates that they often have a serious marketing problem. At its core, the app fails to realize the ideas embedded in consumers. And the app itself may have super quality. As a result, it is out of market and therefore poorly sought after. Only advanced app marketing can properly solve this problem.

The main benefit that advanced app marketing has…

If people don’t have ideas that a particular app can implement, then it is 100% useless to them. Advanced app marketing involves pumping the market with the right ideas to make it popular. For an app to become popular, a new idea has to be generated that it can implement. Then it is introduced to the users and as a result the demand for the app is created.

The main benefit that advanced app marketing has is that by using it you will create your own personal marketplace. It gets rid of all competitors 100%. This in turn opens up the prospect of huge earnings through a monopoly position. Do you want your own personal application market? Contact a marketing consultant and order a marketing strategy.

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The first tip is maximum marketing. Marketing is the driving force behind any business today. This is due to the fact that markets are falling and there are more competitors. In such circumstances, it is impossible to develop without marketing. Previously, in principle, it was possible to grow without it due to the growth of markets. But those times are long gone. Now only businesses that have more marketing than their competitors are growing.

If someone gives you marketing advice that involves saving money on marketing, don’t listen to them. To that end, the second piece of advice is to work only with professionals who understand the importance of marketing. Without marketing you will at best stand still. At worst, you will be ruined by competitors who use it. In today’s environment, a business without marketing is money down the drain.

Million Dollar Marketing Tips

One of the main problems of marketing is marketing without a strategy. It is because a marketing strategy is not applied that billions of dollars are lost. The only way to avoid losses is to develop a marketing strategy. Accordingly, the third tip – get a marketing strategy as soon as possible. And it should be developed by an experienced marketer.

Marketing itself is a technology.

The second problem of marketing – the lack of systematic marketing. Marketing itself is a technology. It works only when it is fully complied with. Accordingly, if marketing doesn’t work, then it’s not systematic. If only selective elements are used – it leads to draining money. So the fourth piece of advice is to either use systematic marketing or not use it at all.

The marketing tips offered above are pivotal. They will help you build a strong marketing pivot in your business. The fifth tip for getting the most out of that pivot is to learn marketing theory. It builds a marketing mindset, which is the key to business success. The marketing mindset will help you see millions of opportunities to make money.

Why there are no customers without marketing

The sixth tip is also very important. It is that marketing should permeate the whole business. You could say that a business should be built on the principles of marketing. Everything must be imbued with it – the site, goods, services, advertising, sales, and even the staff. If any element of the business is not imbued with it, it is the weak link in the business. Money and opportunity will continually drain through that element.

It can be hard, but there’s no way to do it without it.

The seventh marketing tip is to use marketing tools and services. Just make sure that they are really quality and effective to begin with. Of course, they have to be right for your business. Without that, they may do more harm than good. By using quality and appropriate tools and services, you will improve your marketing. You’ll make it cheaper and more effective.

Whatever marketing advice, business advice, or PR advice you get, remember one thing. Only what is applied in practice works. So the eighth, main advice is to use the advice in practice. Including sales tips and advertising tips. It can be hard, but you can’t do it without it. If you have any questions, you can always get marketing advice.

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Since you’re always losing, it may be an indication that the losses are not accidental, but legitimate. Of course, it is easier to assume that the losses are an accident and do nothing, but if you want to start winning, if you need victories in tenders, you should admit that there are problems, find them and solve them.

As experience shows, the most common reason for constant losses is poor marketing support of the process of participation in the tender up to the fact that such support is not provided at all.

Very often documents for participation in the tender are submitted with the idea that our products are the best, we have the best price and we are the best, and therefore we are guaranteed to win. You should understand that submitting documents to a tender is the final stage of a very large preliminary work.

It is possible to win only if this work is done in the best possible way. Of course, there are occasional easy victories, but they are very rare, because, as a rule, many competitors submit documents for participation in a tender and all want to win, and each of the competitors uses a very large arsenal of means.

How to beat the competition

One way to win a tender is to send in a “spy” who finds out what price other bidders have submitted. Accordingly, the first thing you need to do is to find out if a “spy” has been sent to you to pass on information about prices and other characteristics of the products put out to tender to your competitors.

If there is no spy, you should understand if you are playing by the same rules as the other participants of the tender. You have to understand that nothing is actually decided at the tender procedure itself, but just the “verdict” is announced. All the most important things, i.e. marketing support, take place before the tender itself and very often the winner is known in advance.

For example, there is a well-known to experienced participants of tenders scheme. It can be conditionally called “partnering”. The documents for the tender are submitted by several partners, who act as if for themselves.

But in fact they initially agree on everything, including the price, which will be profitable. Someone just give a higher price, and someone lower, and therefore will win. Evaluation is carried out within the submitted proposals, not within the market price. So you can submit any price, as long as the “partner” submits a higher price. At the next tender is the first to submit a lower price, and the second higher, and therefore the first will win.

If everyone is still playing for himself, if there is no prior agreement, then another marketing support is used. Its essence in this case is to study the market, to study competitors, their capabilities, to study their suppliers. This will make it possible to predict the price that competitors will serve and, accordingly, offer a slightly lower level.

The price is not always decisive

Offering a very low price that your competitors won’t beat is very often not profitable, because you will get an order, but you’ll work at a disadvantage. You have to ensure profitability in any case, only then does it make sense to participate in the tender. Without studying the market and competitors, offering a price that is as profitable and less than the competitor’s is as difficult as winning at the casino.

What information do I need to have in order to set a winning price? First of all, you need to calculate the fixed costs of the competitor: rent, maintenance of premises, warehousing and so on.

Then you need to calculate the variable costs: utility costs, employee wages and so on. As a result, it will be possible to predict the price to be tendered by the competitor and offer a price that will be slightly lower than the competitor’s price, which will be enough to win.

Of course, marketing support is an extra hassle, but it is obviously worth it, because with its help you can significantly increase the chance of winning. If you simply submit documents to tenders without marketing support, you can only hope for a miracle. Miracles do happen, but rarely and not steadily, which means that developing a business under such conditions is very difficult, and sometimes impossible.

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