Modern society needs fast changes and it requires businesses to move fast into the digital world. Online businesses have been growing really fast in the times of pandemics and those who stayed offline only, lost profit or even got closed.

In this article, let’s focus on those businesses that are operating online and what technological and social trends they face over the last year.

6 trends for digital business development

1. Growth of management and productivity tools

Without a doubt, remote work brought many fundamental changes for companies and professionals. For example, this marketing agency that had an office in Brockton, moved all the staff in 2019 to the remote work without sacrificing the efficiency. However, such a shift requires new and more advanced software to control and organize the entirely new ecosystem of tasks, planning, and communication. Thus, such platforms are growing and being improved really quickly today. 

Huge companies like Zoom and previously unknown startups like Holded, management software for SMEs, have grown its popularity and more tools are yet to come. Moreover, there are different needs depending on the type of the business. 

2. Improved ​​digital communication

With the shift toward the digital world, there has arisen a challenge for companies to find a way to stand out in the online world. Being present on the internet does not depend only on a business owner, but on the marketing, development, and sales teams behind you, their training and skills adapted to the new times. 

One of the major issues for online companies is to understand their target audience and reach those people correctly and effectively. This requires creating top-notch content to maximize its appeal and attract the attention of online consumers. Eye-catching content means not only texts but images and video as well.

In addition to providing timely information, you also need to find your brand voice and stick to it when communicating with your community.

3. Influence marketing

This decade can be defined as years of social media and people that translate their impact through social media. Influence marketing means promoting products or services by a person that has an impact within this or related field. 

Today, there are so many influencers and such marketing work for many business. The main thing here is to choose a relevant influencer and make your campaign look natural for the audience of this influencer.

4. Visual engagement

In this age of microblogging and instant replies, why not consider a quick little video reply instead of typing it in? Visual engagement like videos, lifestreams, or Instagram stories are often more powerful than writing. This is seen with the shift to vlogging culture using social media. We are now in a culture of visual communication. From emojis and GIFs to video responses, an image or clip often says much more than a written response.

This will not work for all types of businesses; however, the majority of startups and global companies can implement some of the video marketing and vlogging tools. This will help to attract new customers or translate your news and vision to your current customers. Just make it based on the deep competitor and market research and track the results.

5. Sustainability 

Although this is a concept that globally implies the way of operating of companies, organizations, and society, this necessary trend has its impact on the digital environment. 

Those companies that can contribute their know-how to improve sustainability, reduce waste and even recycle and reuse resources, will have a place in the hearts and pockets of consumers. 

For example, companies like Too Good To Go provide a digital space where other companies can offer products about to be discarded so that users can purchase them at reduced prices. This concept achieves a triple win (the company wins, the consumer wins, the environment wins). 

Moreover, using sustainability in your marketing messages builds the loyalty of your customers and even grows the sales as people want to spend wisely. 

6. Well-being services

Modern consumers seek the products or services that improve our well-being and the quality of life, and ourselves as well. During the last years, we have discovered that we are truly vulnerable and we want to feel protected. 

Safety and health are two concepts that have a very powerful journey in the digital field with multiple solutions and with the capacity to absorb creativity as we have never experienced before. 

For example, companies like Psiko offers a personalized space with a large number of professional psychologists. Clients can connect with those professionals in a virtual way to discuss their mental issues and find solutions.

So, the world of digital businesses and their marketing approaches are changing and business owners need to keep tabs on what is going on. This way, they can not only stay afloat but also succeed and win in the competitive battle for demanding customers.