It is known that the market has such a not entirely pleasant property for businessmen, as the ability to saturation. Saturation occurs when all consumers who could and wanted to buy a given product have already done so. When that happens – that’s it, the product is no longer needed, and you can’t sell it if you don’t expand the market. The only chance to sell is if someone suddenly has a product that fails and needs to be replaced.

This characteristic is unpleasant due to the fact that it leads to many negative consequences on all levels. Market saturation affects the producer who will not make any profit and often even makes a loss; it affects the distributors who have nothing to sell. Saturation also hurts the state, which begins to receive fewer taxes, and therefore less money can be spent on social programs.

Sadly, saturation also hurts the consumer, since he has nothing left to buy as a substitute for the goods because many producers leave the market when it is saturated. It is possible to stay in the market only in one case – if a strategy of market expansion will be chosen.

Companies that begin to experience these problems, oddly enough, tend to use the concept of classical marketing. This is indicated by an evaluation of the marketing strategies of these companies. One such company is Panasonic, which has fallen into the trap of classical marketing. The concept of classical marketing is quite effective and it is logical to assume that just the same it should have helped to avoid problems.

But in fact, it creates these problems on the contrary. It creates it for the reason that it is limited enough. It says that you have to study the market. If there is a demand, you have to make a product to fit it. Accordingly, if there is no demand, then we must stop making goods and leave the market.

The concept is not about creating new needs, to create new markets. In other words, the strategy of market expansion in classical marketing is simply not provided for. Classic marketing works with the market that exists, finding and satisfying the needs of consumers in this market.

Thus, it turns out that marketing first generates, but then marketing kills. When the market is doing well, marketing provides an opportunity to make money. But when the market begins to have problems, again marketing forces you to leave the market, because classical marketing says that products must be produced to meet needs and demands.

If research data show that the needs and requirements do not exist, it is not necessary to produce goods. It is obvious that the classical concept of marketing has limitations, because it allows you to work only on the ready market. The strategy of expansion of the market cannot be applied in a paradigm of classical marketing. At the same time, classical marketing has not only limitations, but also a danger.

It lies in the fact that in the process of studying classical marketing people develop a limited thinking. A person trained as a marketer can only think within this concept, cannot go beyond it. But don’t get upset, because noomarketing has a strategy for expanding the market and the tools to do so.

Noomarketing is not yet widespread. There are of course its analogues, such as Apple marketing. But still it is not often used. In this regard, the victims of classical marketing are millions of people around the world who find themselves unemployed. This number is constantly growing. For example, a couple of years ago, Panasonic announced that it would cut 40,000 employees worldwide.

Of course for the company it is a drop in the ocean, 10% of the total number of employees. But on the other hand, this is basically the population of a small but cozy town, and if you add children and the elderly, you get a decent town with 100,000 people, who live by working for this company.

How the market expansion strategy brings problems

Add those who live on taxes, in other words civil servants, and add people from the service sector, and the figure is even higher. In other words, by this layoff, Panasonic actually leaves the inhabitants of an average city by European standards without any means of livelihood.

Certainly, it is possible to refer to shenanigans of competitors, to the conjuncture, but the real reason of the situation, due to which Panasonic is forced to cut its personnel constantly, is that this famous company is not able to create new markets, it is not able to implement the strategy of market expansion, and it does not know how to eliminate the competitor.

The company can squeeze all they can out of the existing markets very well, especially by way of cream skimming at 10-50% above the market price for their goods, but they are not able to create new markets. The result is that she is forced to choose a strategy, which is constantly being implemented, namely the strategy of work on the ready markets, but not a strategy of market expansion.

Whether it is a good or a bad strategy is up to Panasonic shareholders; our task is to understand how the market expansion strategy is implemented, what it takes to implement it, and what this strategy is all about.

If Panasonic had studied Coca-Cola marketing, it would have been able to create new markets, and it would have totally changed the business, because it would not have the problems that it really has now. All you have to do is own the right technology, for example, you have to own noomarketing. She has everything else, including wasted money.

Thus, according to the BBC, the company suffered a loss of more than 100 billion yen ($1.22 billion) due to the cuts. This is a decent amount. Since it would be lost anyway, it could be invested in creating new markets. Spending almost $10 for every Japanese person would create if not 125 million consumers out of all Japanese, then one million for sure.

On these consumers could then be recaptured investment, and even earn money and would not have to fire innocent employees, who have fallen victim to classical marketing and professionals who use it. With noomarketing, a market expansion strategy is a reality, unlike classical marketing, where it is nothing more than a fantasy.

The possession of noomarketing makes it possible to create new market segments or even new markets as a substitute for those markets in which recession has begun and from which we have to withdraw. For example, another Japanese company called Mazda owns such technologies and accordingly a strategy of target marketing is available to it. Because of this, among other things, she knows what the essence of the market expansion strategy.

The essence of this strategy is to create new segments or new markets. New segments and new markets can be created a lot, it all depends on the desire and possibilities. And practice shows that it is often cheaper to create new markets or segments than to leave the existing markets, because in this case you have to pay various penalties, such as compensation to dismissed employees.

In addition, a lot of expensive equipment has to be frozen. You also have to solve a lot of problems with different organizations, such as trade unions. Especially a lot of problems arise when you have to cut workers in countries where there is no head office. To avoid these problems, it is advisable to get business advice and prescription solutions.

Noomarketing is a fairly simple technique available to all business and marketing professionals, especially those who are already proficient in classical marketing. The simplicity of this knowledge is such that it can be mastered even by a non-specialist in the field of marketing. The volume of this knowledge is not more than a standard book, respectively, it can be mastered very quickly.

Apply this knowledge you can immediately after mastering, without rocking. Technology created on the basis of noomarketing easy enough to implement in the company, and almost do not have to change the business. At the same time, these technologies solve the main issue – the question of competitor control. Using the technology of noomarketing allows you to get monopoly markets, where there will be no competitors. To make noomarketing easy to learn, it is advisable to read articles on classical marketing.

A market expansion strategy is a set of sequential and interrelated activities. The direction of these activities is different. It is necessary to work both with consumers and with the company itself and in other areas. But the essence of these measures is the same: at the heart of any market lies an idea. In order to expand the market – it is necessary to expand the distribution area of the idea.

If the market consists of 1 million consumers – this means that the idea is implemented in exactly 1 million people, the area of distribution of the idea – 1 million people. If additional consumers are needed, if the market needs to expand, for example, to 2 million consumers, then it must be implemented in another 1 million people. If an idea is not introduced to a person, he is not a consumer because he has no motivation to consume. Only an idea creates that motivation.

The idea implanted in a person generates in him the motivation and desire to have the product. Noomarketing is a technology for working on the market at the idea level, which is why it enables a market expansion strategy. Consequently, it is vital for everyone who wants to apply this strategy to become interested in noomarketing and its tools, and Panasonic marketers should be as well.