The secret of big sales

The effectiveness of the marketing department always depends on the degree of understanding of marketing itself. Marketing is understood by specialists who are pumped with the idea of marketing, not just read some books on marketing. Being pumped with the idea of marketing shapes the marketing mindset, which ultimately allows you to implement the idea of marketing rather than some other idea.

You can set up a marketing department, put in marketing programs, hire specialists, but that doesn’t mean you will have marketing

The more a specialist is pumped with the idea of marketing, the stronger and better marketing department he can create.Unfortunately, pumped specialists are very rare and they are very expensive, so many use outsourced marketing. If you manage to get such a specialist on staff, that’s more luck. Pumped up specialists build a marketing department that is really effective and really allows you to achieve the goals that are assigned to it.

Only pumped-up professionals know the trick. The trick is that marketing is not knowledge, not people, not tools, not a department, but above all it is the idea of the product. Marketing is actually a translation of the idea of a product and it works only when this translation takes place. You can build a marketing department, put in marketing programs, hire specialists, but it does not mean that you will have marketing.

How to raise the effectiveness

Marketing will take place only after the idea of the product has been highlighted and its broadcasting has begun. Ignoring this is the main mistake when setting up a marketing system in a company. The effectiveness of the marketing department in the case if there is no broadcasting of the company idea is rarely low, but more often zero. All the money invested in marketing in such a case, not only do not bring profit, but simply go nowhere.

Marketing just increases sales due to the fact that through its use it is possible to create consumers in large numbers

So if you want to maximize the effectiveness of the marketing department, you should start with the selection of the idea underlying the car in general and those cars that you sell in particular. Then you simply build a system that will transmit these ideas. Marketing Department – this is such a system.

Through the translation of these ideas will create consumers who will buy cars. Marketing is precisely what increases sales due to the fact that through its use it is possible to create consumers in large numbers. But only high-quality marketing, which is based on the translation of the idea of the product that you sell, allows this to happen.