Marketing is an all-powerful magic wand. When you wave it, you get clients, sales, money and profits. You get what you want, what you strive for. Marketing is a high-speed elevator, which rises from zero to the highest possible heights. It has been known to lift to maximum heights and out of huge disadvantages. It can do anything and more.

Marketing emerged at the end of the 19th century and over 100 years of its existence has earned individuals, companies, organizations, cities, countries and regions that practice it quadrillions of dollars. We can safely say that it is one of the most profitable sciences in the world and the most powerful money-making machine that generates it relentlessly for all comers.

If a problem cannot be solved by marketing, it cannot be solved at all.

Marketing is multifaceted, versatile, completely flexible and effective. Many facets make it effective at any time, in any place, in any environment, in any country, in any business. It solves most of the problems businesses face. If a problem cannot be solved by marketing, it cannot be solved at all.

Marketing as an idea

Marketing is the science of persuading a consumer to voluntarily take a product or service and give money for it. Consumers voluntarily give money only if they want to satisfy some desire of their own. Accordingly, the basic idea of marketing is to create in the consumer such a desire, for the satisfaction of which he will be willing to give his hard-earned money.

The marketer is, above all, a specialist who is pumped with marketing ideas from the tips of his fingers to the tips of his hair

Creates desire through marketing incentive. But there is a problem here, and it is that the consumer is constantly evolving, and the old incentives no longer work. The consumer becomes immune to marketing incentives to which he has already responded. Marketers have to be proactive, to invent something which the consumer has not yet encountered.

A marketer is, above all, a specialist who is pumped with marketing ideas from the tip of his fingers to the tip of his hair. Pumped up with an idea allows him to understand both consumers and the essence of his work well. Only the marketer pumped by idea of marketing can create effective stimulus. Except the idea marketing has also tools or in other words the form.

Marketing basics

The idea of marketing does not change, it is stable, it is the basis of marketing. As it appeared more than 100 years ago, so it remains to this day. Changing ways of its implementation – the tools of marketing, its form. Changes in the form of marketing occur in connection with changes in the working incentives. At different times different incentives worked, so marketing was different on the outside, although it did not change on the inside.

Companies that make enough small earnings continue to use marketing tools from past eras

Now the biggest money is made on creating consumers and their groups – markets. Therefore, in modern terms, marketing is a technology for creating consumers and markets. It is in this capacity that it is used by the most advanced companies that want to make the most money. Modern marketing tools are tools of creation and development of consumers and markets.

Companies that make enough money on a small scale continue to use marketing tools from past eras. There are still consumers who still respond to marketing incentives from the past, albeit in small numbers. Therefore, the marketing tools of the past are effective and make money, small of course, but it’s better than nothing.

Types of marketing

The main tool of marketing is the marketing process. At different times it was different. If we go deeper into the history of marketing, we can distinguish 3 stages of its development. To show the difference between the processes of marketing and the toolkit, it is accepted to divide it into versions or types. At the current moment there are 3 kinds of marketing: 1.0, 2.0, 3.0.

As we can see each new type of marketing has deeper and more primary bases

The 1.0 marketing process is about communicating the availability of a product or service opportunity. Marketing 2.0 has at its core the process of identifying and meeting needs and wants. The 3.0 marketing process focuses on creating desire in the consumer. As you can see, each new type of marketing has a deeper and more primary basis.

Many people distinguish other types of marketing: internet marketing, content marketing, SMM marketing, digital marketing, viral marketing and so on. In fact, these are not separate types, but only tools of some type of marketing, because they are effective only as part of the marketing process. Their application separately from the marketing process does not produce results.

Which marketing to choose

Marketing allows you to get consumers. Everyone wants to get consumers, so everyone applies it, which creates competition. Accordingly, the task is to get to the consumer before the competitors do. Deeper marketing allows you to get customers before your competitors do. Therefore, advanced companies try to use as much deep marketing as possible.

As you can see, any marketing allows you to get customers, the only question is at what cost and in what quantity

Marketing 1.0 allows you to get customers at a very late stage, when they already have a desire to buy a product or service. With the help of marketing 2.0 the customer can be intercepted at the stage of desire, so that he would like your product or service. In turn, marketing 3.0 allows you to get customers before they even think about the product or service.

As you can see, all marketing allows you to get customers, the only question is at what cost and in what quantity. And it’s not so important what kind is applied, it’s the quality that matters. The maximum quality is given by specialists, who are better pumped with the idea of marketing. The most effective way to quickly and inexpensively pump up marketing ideas is to legram marketing.

Noomarketing as perfection

There is another type of marketing, a representative of the 4th generation – noomarketing. This type is as deep as possible. At the heart of its process, it has the basis of the foundations of creation – the idea. It is the idea that creates the needs and demands, consumers and markets. Starting from an idea, it is possible to get clients before the competitors do. It only needs to be implemented in people.

Noomarketing allows you to beat your competitors completely and irrevocably.

An idea, once planted in a person, creates a need in him first, and then the need, turning him into a consumer. The totality of the carriers of this idea is nothing but a market. Accordingly, the introduction of an idea into people leads to the creation of a market, most importantly, its own personal market, inaccessible to competitors. Noomarketing allows you to beat your competitors completely and irrevocably.

Noomarketing creates consumers and markets by introducing ideas into people. It is easy to copy a product or service, but it is impossible to copy consumers and markets, which gives absolute protection from competitors. Noomarketing gives a business an absolute competitive advantage, so it can be called the absolute type of marketing. Noomarketing is the marketing that is the future.