13% of global Internet traffic comes from mobile devices, this is a figure that seems fairly low; however, with regards to the growth predicted in the future, mobile is certainly a big traffic driver of the future (KPCB 2012). The communications sector continues to grow and so are expenditures in the sector for telecoms, TV, post and radio. Global advertising spend is also growing regarding Internet advertising with a total...

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In years to come Smart TVs, integrating television with Internet technologies and social media, will replace traditional TV. Consumers are still watching a lot of television programmes on a daily basis, but they watch it differently than before, using social media to comment TV programs and watching other contents on a second and even third screen with the emergence of mobiles and tablets. TV becomes social and... Read more »


Broadband Access

Affordable broadband connectivity has become an essential requirement for business activities in modern societies. Monitoring and understanding the state and development of broadband connectivity in individual markets is critical for tourism marketers. Broadband availability is one of the key determinants of digital growth, and therefore impacts substantially on the strategies that tourism organisations need to deploy, to... Read more »


E-mail Marketing

E-mail marketing is for many industries still a major part of marketing a certain product or service. Big databases often contain thousands of e-mail addresses of potential consumers that will receive newsletters, promotional emails or general news or notifications via email. Traditionally, these email campaigns are quite promotional in nature and focus on existing customers that might be interested in travelling and... Read more »

Market segmentation

DMOs Shift Approach to Market Segmentation

Niche marketing is becoming more important in every industry. It has long since been established that it is better for companies to target specific groups and persons with common, recognisable characteristics than attempt to sell themselves in a broad brush fashion. Even the world’s biggest manufacturing companies assiduously pinpoint the market segments that they wish to target, and often assign a completely different... Read more »

app content marketing

The importance of app content strategy

With the increasing penetration of mobile, apps are gaining both users and prominence on an almost daily basis. Whereas apps would once have perhaps been considered a niche interest, today people of all ages are downloading and using mobile apps on a regular basis. This trend is reflected in the growth of mobile platforms. By February 2013, they were already 1.5 billion smartphones in the world; no less than one for every... Read more »

Space travel

The UK, new hub for space travel?

If space was once dubbed ‘The Final Frontier’ then increasingly that particular moniker must be re-assessed. While the idea of a man on the moon was once completely speculative, and then infamously achieved, the coming years will see everyday people as likely to take a trip into space as Spain. Outer space is becoming a frontier that we can all explore. Read more »


Data collection on the rise

Even the technologically challenged among us will be aware that we are now living in an information age. If the 20th century began this explosion in the creation and collection of information, the 21st will see it grow beyond virtually our collective comprehension. All around us are the signs of exponential growth in information and data. The number of text messages sent every day exceeds the number of people on the planet. Read more »


Search Engines in Europe

Search engines continue to be very popular within Europe. Consumers are using search engines as part of their every day lives with searches normally starting by using a search engine. However, with the introduction of social networks such as Facebook and Google+ there are changes happening, as search is now also becoming social. Read more »


Social Networking in Latin America

Social networking continues to grow worldwide as waves of new users subscribe to social networks and adopt the activity as a routine part of their online experience. In June 2011, 1.1 billion people visited a social networking site worldwide, a 22% increase from June of the previous year. Worldwide, 81.4% of all internet users visit social networking destinations, making social networking one of the top online activities... Read more »


Usage patterns in North America

Usage patterns in the region are continuing to change but can be seen as one of the most sophisticated regions. US and Canadian consumers are responding very positively towards digital technologies which is also reflected in the consumers’ general media consumption and the positive response to a range of media facilitating their daily lives. Read more »


Mobile and Smartphones in Middle East Region

Over the last 15 years the Middle East has witnessed key technology-led shifts that have transformed the way countries govern, shop, and do business. The region’s extremely young demographic (44% of the regional population are under 20 years old) is undoubtedly a key influence on increasing levels of digital engagement, with over 125 million people online and over 53 million actively using social media networks. Countries... Read more »

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