13% of global Internet traffic comes from mobile devices, this is a figure that seems fairly low; however, with regards to the growth predicted in the future, mobile is certainly a big traffic driver of the future (KPCB 2012). The communications sector continues to grow and so are expenditures in the sector for telecoms, TV, post and radio. Global advertising spend is also growing regarding Internet advertising with a total...

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In years to come Smart TVs, integrating television with Internet technologies and social media, will replace traditional TV. Consumers are still watching a lot of television programmes on a daily basis, but they watch it differently than before, using social media to comment TV programs and watching other contents on a second and even third screen with the emergence of mobiles and tablets. TV becomes social and... Read more »


Broadband Access

Affordable broadband connectivity has become an essential requirement for business activities in modern societies. Monitoring and understanding the state and development of broadband connectivity in individual markets is critical for tourism marketers. Broadband availability is one of the key determinants of digital growth, and therefore impacts substantially on the strategies that tourism organisations need to deploy, to... Read more »


E-mail Marketing

E-mail marketing is for many industries still a major part of marketing a certain product or service. Big databases often contain thousands of e-mail addresses of potential consumers that will receive newsletters, promotional emails or general news or notifications via email. Traditionally, these email campaigns are quite promotional in nature and focus on existing customers that might be interested in travelling and... Read more »

Palma de Mallorca

Mallorca Visitors Ordered to Cover Up as Destinations Rebrand Their Image

The holiday industry has always been a particularly important trade for countries in the Mediterranean, given their ideal climate to attract holidaymakers. The region contains many of the most popular holiday destinations in the world, and few Europeans haven't taken a trip to the area at some point during their lives. But the Mediterranean countries' economies have been put through the ringer in recent years as a result of... Read more »

Like Facebook

Facebook Marketing Change will Affect Travel Companies and Destinations

Facebook was not the original social media platform, nor even the first website to popularise the concept. MySpace was the first site to really reach a large consumer base in the social media sphere. But there is no doubt that Facebook has completely taken over the market since then, and is now the dominant social media site by some distance. Facebook has been extremely successful at monetising its vast numbers of users, with... Read more »

Business travel

Amadeus Business Travel Report Offers Insight for Travel-Related Companies

Travel companies and tourist boards all over the world will be keenly assessing the results of a new report released by Amadeus. The transaction processor for the global travel and tourism industry has recently released its annual insights report entitled “Amadeus Business Travel Insights: Business travel gets personal.” And the publication is full of information which will be of interest to all travel-related... Read more »

WTA Logo

Barcelona, Yorkshire and Portugal Win Big at World Travel Awards

The annual World Travel Awards were recently handed out at a Gala Ceremony in the Greek capital of Athens. The Divani Apollon Palace & Thalasso was the spectacular setting for the 2nd August ceremony. The World Travel Awards was established in 1993, and rewards outstanding achievement and proficiency across every conceivable sector of the tourism industry. Winners of awards are recognised industry-wide as having received... Read more »


Country Overview

China is one of the country reports, most marketers will be most interested in and will give useful insights into the Chinese digital landscape and will look at key trends from consumer behaviour to e-commerce. Chinese consumers are much more advanced with regards to digital technologies, making it an interesting country report. Read more »

India Country report

Country Overview

This country report delves deeply into various aspects of Indian consumer behaviour, including sections focusing on search engines, email marketing, smart TV and more! The focus is to give marketers a good set of takeaways and recommendations that are useful to understand the Indian digital landscape better. Read more »

Brazil Country report

Country Overview

In 2014, all eyes are on Brazil and particular interest is being generated about the country's digital landscape and how this is different than in other BRIC markets. This country report delves into latest statistics and trends with regards to digital technologies and aims to show how marketers can be successful in the market. Read more »


Country Overview

The Russia country report looks in detail at the current state of digital as a trend and also the implications of digital technologies for Russian consumers. By comparing key digital trends in Russia with other countries, recommendations can be drawn for marketers with regards to how to succeed with digital in Russia. Read more »

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