lan-cable

Communications

13% of global Internet traffic comes from mobile devices, this is a figure that seems fairly low; however, with regards to the growth predicted in the future, mobile is certainly a big traffic driver of the future (KPCB 2012). The communications sector continues to grow and so are expenditures in the sector for telecoms, TV, post and radio. Global advertising spend is also growing regarding Internet advertising with a total...

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smarttv

Television

In years to come Smart TVs, integrating television with Internet technologies and social media, will replace traditional TV. Consumers are still watching a lot of television programmes on a daily basis, but they watch it differently than before, using social media to comment TV programs and watching other contents on a second and even third screen with the emergence of mobiles and tablets. TV becomes social and... Read more »

broadband

Broadband Access

Affordable broadband connectivity has become an essential requirement for business activities in modern societies. Monitoring and understanding the state and development of broadband connectivity in individual markets is critical for tourism marketers. Broadband availability is one of the key determinants of digital growth, and therefore impacts substantially on the strategies that tourism organisations need to deploy, to... Read more »

mail

E-mail Marketing

E-mail marketing is for many industries still a major part of marketing a certain product or service. Big databases often contain thousands of e-mail addresses of potential consumers that will receive newsletters, promotional emails or general news or notifications via email. Traditionally, these email campaigns are quite promotional in nature and focus on existing customers that might be interested in travelling and... Read more »

Smartwatch

Travel Companies Target Wearable Devices with new Passenger Technology

A form of technology which is set to make a big impression in the coming years is that of wearable devices. The smartwatch in particular is expected to become another major mobile revenue stream for huge consumer electronics producers such as Apple and Samsung. The Korean manufacturer has already released its first range of smartwatches, the Samsung Gear, while a wearable mobile device from Apple has been rumoured for quite... Read more »

Like Facebook

Facebook Marketing Change will Affect Travel Companies and Destinations

Facebook was not the original social media platform, nor even the first website to popularise the concept. MySpace was the first site to really reach a large consumer base in the social media sphere. But there is no doubt that Facebook has completely taken over the market since then, and is now the dominant social media site by some distance. Facebook has been extremely successful at monetising its vast numbers of users, with... Read more »

Youtube

Google Research Suggests that YouTube could be a Destination Goldmine

The British newspaper The Guardian recently reported on the biggest YouTube convention that has ever taken place in the British Isles. The article posed the rhetorical question of whether YouTube continues to attract niche interest and hobbyists, concluding emphatically in the negative that it is slowly but surely becoming a genuine rival to television. Just over one year previously, another quality British newspaper, The... Read more »

In-flight entertainment

Airlines Innovate with In-Flight Entertainment in the Fight for Passengers

In the battle for airlines to stand out from the crowd, flight operators are continually looking for innovative ways to make their particular service catch the eye of the consumer. One way in which the experience of travelling by air can be made particularly individual is via original in-flight entertainment. And given the high-quality technology now feasible for airlines on-board flights, there are a raft of in-flight... Read more »

China

Country Overview

China is one of the country reports, most marketers will be most interested in and will give useful insights into the Chinese digital landscape and will look at key trends from consumer behaviour to e-commerce. Chinese consumers are much more advanced with regards to digital technologies, making it an interesting country report. Read more »

India Country report

Country Overview

This country report delves deeply into various aspects of Indian consumer behaviour, including sections focusing on search engines, email marketing, smart TV and more! The focus is to give marketers a good set of takeaways and recommendations that are useful to understand the Indian digital landscape better. Read more »

Brazil Country report

Country Overview

In 2014, all eyes are on Brazil and particular interest is being generated about the country's digital landscape and how this is different than in other BRIC markets. This country report delves into latest statistics and trends with regards to digital technologies and aims to show how marketers can be successful in the market. Read more »

Russia

Country Overview

The Russia country report looks in detail at the current state of digital as a trend and also the implications of digital technologies for Russian consumers. By comparing key digital trends in Russia with other countries, recommendations can be drawn for marketers with regards to how to succeed with digital in Russia. Read more »

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