13% of global Internet traffic comes from mobile devices, this is a figure that seems fairly low; however, with regards to the growth predicted in the future, mobile is certainly a big traffic driver of the future (KPCB 2012). The communications sector continues to grow and so are expenditures in the sector for telecoms, TV, post and radio. Global advertising spend is also growing regarding Internet advertising with a total...

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In years to come Smart TVs, integrating television with Internet technologies and social media, will replace traditional TV. Consumers are still watching a lot of television programmes on a daily basis, but they watch it differently than before, using social media to comment TV programs and watching other contents on a second and even third screen with the emergence of mobiles and tablets. TV becomes social and... Read more »


Broadband Access

Affordable broadband connectivity has become an essential requirement for business activities in modern societies. Monitoring and understanding the state and development of broadband connectivity in individual markets is critical for tourism marketers. Broadband availability is one of the key determinants of digital growth, and therefore impacts substantially on the strategies that tourism organisations need to deploy, to... Read more »


E-mail Marketing

E-mail marketing is for many industries still a major part of marketing a certain product or service. Big databases often contain thousands of e-mail addresses of potential consumers that will receive newsletters, promotional emails or general news or notifications via email. Traditionally, these email campaigns are quite promotional in nature and focus on existing customers that might be interested in travelling and... Read more »


The Visa Race: Europe and China Compete

The European Union has decided to lower VISA criteria for Chinese tourists and meanwhile to accelerate the process of visa delivery (People's daily). In return, China wants to make visa delivery for foreigners easier and quicker, reports China DailyIn 2013, 1.5 million Schengen visas have been applied for by Chinese people. China is the third country outside Schengen area in terms of number of Schengen visas applied for,... Read more »

mobile ad spending

Mobile ad spending on the rise

Mobile ad spending will reach $8.04 billion in the US, a 83% increase compared to 2013. Mobile will represent 10% of all ad expenditure in the US. This year, ad investment on mobile media will be higher than on each offline media (newspaper, magazine and radio). Smartphone and tablet penetration is growing, as well as the time spent by consumers on these devices. In 2014, US users are expected to spend 2 hours and 51 minutes... Read more »

Millennials business travellers

The new business travellers

The Generation Y, or millennials, is now employed. This tech-savvy people under 34 are shaking up the new business travel industry. In the US, millennials account for one third of business flight passengers. Millennials will become the major business flight passengers by 2020, whereas baby boomers will only account for 11%. Millennials spend more money during their business trip than any other generation. They are ready to... Read more »

Translation - Localisation

Cultural differences and localised content

In the travel industry, messages are targeted for different segments and group languages. While strong cultural differences make marketers aware, more subtle ones let them down, reports Travolution. It is now known by international marketers to be careful with the use of colours or numbers in Asia, and that white is a sign of death and red of prosperity in China. However, they are not so careful in communicating among... Read more »


Search Engines in Europe

Search engines continue to be very popular within Europe. Consumers are using search engines as part of their every day lives with searches normally starting by using a search engine. However, with the introduction of social networks such as Facebook and Google+ there are changes happening, as search is now also becoming social. Read more »


Social Networking in Latin America

Social networking continues to grow worldwide as waves of new users subscribe to social networks and adopt the activity as a routine part of their online experience. In June 2011, 1.1 billion people visited a social networking site worldwide, a 22% increase from June of the previous year. Worldwide, 81.4% of all internet users visit social networking destinations, making social networking one of the top online activities... Read more »


Usage patterns in North America

Usage patterns in the region are continuing to change but can be seen as one of the most sophisticated regions. US and Canadian consumers are responding very positively towards digital technologies which is also reflected in the consumers’ general media consumption and the positive response to a range of media facilitating their daily lives. Read more »


Mobile and Smartphones in Middle East Region

Over the last 15 years the Middle East has witnessed key technology-led shifts that have transformed the way countries govern, shop, and do business. The region’s extremely young demographic (44% of the regional population are under 20 years old) is undoubtedly a key influence on increasing levels of digital engagement, with over 125 million people online and over 53 million actively using social media networks. Countries... Read more »

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app content marketing

The importance of app content strategy

July 25, 2014

With the increasing penetration of mobile, apps are gaining both users and prominence on an almost daily basis. Whereas apps would once have perhaps been considered a niche interest, today people of all ages are downloading and using mobile apps on a regular basis. Read more »