13% of global Internet traffic comes from mobile devices, this is a figure that seems fairly low; however, with regards to the growth predicted in the future, mobile is certainly a big traffic driver of the future (KPCB 2012). The communications sector continues to grow and so are expenditures in the sector for telecoms, TV, post and radio. Global advertising spend is also growing regarding Internet advertising with a total...

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Smart TVs are supposed to be the next big thing that might replace televisions in the future. For years, the death of TV has been predicted although consumers are still watching a lot of television programmes on a daily basis. With social media being an essential part of consumers, TV programmes now also encourage their viewers to engage on Facebook or Tweet alongside the programme to get a better overall experience. The... Read more »


Broadband Access

In 2012, the Broadband Commission conducted some research on the state of broadband aiming to achieve digital inclusion for all. Monitoring the state of broadband is very important for marketers as this impacts on the way in which digital is growing and will grow in the future and how businesses need to respond in order to stay competitive. With growing investments into ICTs, it is absolutely crucial for consumers that... Read more »


E-mail Marketing

E-mail marketing is for many industries still a major part of marketing a certain product or service. Big databases often contain thousands of e-mail addresses of potential consumers that will receive newsletters, promotional emails or general news or notifications via email. Traditionally, these email campaigns are quite promotional in nature and focus on existing customers that might be interested in travelling and... Read more »


Smartwatches: Geared up for travel

While some airlines only recently fine tuned their smartphone apps for paperless travel, other carriers already start making use of the latest consumer technology innovation: wearable devices. Wearable technologies are regarded by leading experts to be one of the major trends in travel over the coming decade. The first three airlines to introduce mobile boarding passes for smartwatches are AirBerlin, Vueling and Iberia (... Read more »


Holland reminding us how cool it is

The Netherlands Board of Tourism, KLM Airlines, Schiphol Airport and Amsterdam Marketing have partnered for a joint effort in its latest video campaign. The video, which has been released earlier this month and  has generated more than 100.000 views during the first week, is a sequel of the successful 2013 campaign ‘Holland - the original cool’. ‘Can cool be taught’ is the question that is posed in the first episode... Read more »

Social media marketing

Social advertising hasn’t delivered so far

Priceline CEO Darren Huston has recently commented that social media advertisement on Twitter and Facebook does not deliver satisfying results for the company. According to Bloomberg Hauser said that “for Facebook and Twitter, we have endless amounts of money, but we haven’t found anything there.” This comment is only the most recent addition to a debate over which forms of digital marketing are most effective in... Read more »

Did your Facebook reach change?

Did your Facebook reach change?

In late January this year, Facebook implemented critical changes to its ;News Feed' algorithm, thus the long and complicated bit of code that determines how many people see your updates. The changes have caused uproar especially among brands, marketers and bloggers, as Facebook aimed at reducing the reach of organic posts to between 1% and 2%. The changes in EdgeRank had far reaching implications for the content strategies... Read more »


Search Engines in Europe

Search engines continue to be very popular within Europe. Consumers are using search engines as part of their every day lives with searches normally starting by using a search engine. However, with the introduction of social networks such as Facebook and Google+ there are changes happening, as search is now also becoming social. Read more »


Social Networking in Latin America

Social networking continues to grow worldwide as waves of new users subscribe to social networks and adopt the activity as a routine part of their online experience. In June 2011, 1.1 billion people visited a social networking site worldwide, a 22% increase from June of the previous year. Worldwide, 81.4% of all internet users visit social networking destinations, making social networking one of the top online activities... Read more »


Usage patterns in North America

Usage patterns in the region are continuing to change but can be seen as one of the most sophisticated regions. US and Canadian consumers are responding very positively towards digital technologies which is also reflected in the consumers’ general media consumption and the positive response to a range of media facilitating their daily lives. Read more »


Mobile and Smartphones in Middle East Region

Over the last 15 years the Middle East has witnessed key technology-led shifts that have transformed the way countries govern, shop, and do business. The region’s extremely young demographic (44% of the regional population are under 20 years old) is undoubtedly a key influence on increasing levels of digital engagement, with over 125 million people online and over 53 million actively using social media networks. Countries... Read more »

Latest news


Smartwatches: Geared up for travel

April 23, 2014

While some airlines only recently fine tuned their smartphone apps for paperless travel, other carriers already start making use of the latest consumer technology innovation: wearable devices. Wearable technologies are regarded by leading experts to be one of the major... Read more »