13% of global Internet traffic comes from mobile devices, this is a figure that seems fairly low; however, with regards to the growth predicted in the future, mobile is certainly a big traffic driver of the future (KPCB 2012). The communications sector continues to grow and so are expenditures in the sector for telecoms, TV, post and radio. Global advertising spend is also growing regarding Internet advertising with a total...

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In years to come Smart TVs, integrating television with Internet technologies and social media, will replace traditional TV. Consumers are still watching a lot of television programmes on a daily basis, but they watch it differently than before, using social media to comment TV programs and watching other contents on a second and even third screen with the emergence of mobiles and tablets. TV becomes social and... Read more »


Broadband Access

Affordable broadband connectivity has become an essential requirement for business activities in modern societies. Monitoring and understanding the state and development of broadband connectivity in individual markets is critical for tourism marketers. Broadband availability is one of the key determinants of digital growth, and therefore impacts substantially on the strategies that tourism organisations need to deploy, to... Read more »


E-mail Marketing

E-mail marketing is for many industries still a major part of marketing a certain product or service. Big databases often contain thousands of e-mail addresses of potential consumers that will receive newsletters, promotional emails or general news or notifications via email. Traditionally, these email campaigns are quite promotional in nature and focus on existing customers that might be interested in travelling and... Read more »

Social media demographic

We Are Social Report Offers Critical Social Media Insight

We Are Social have just published their “Social, Digital & Mobile Worldwide in 2014” report, and they study provides a wealth of insights for marketers in the tourism industry. The first thing to note from the report is that both Internet and social media penetration continue to increase.  Read more »

Tablet and children

Ofcom Survey Gives Insight Into Youth Digital Media Habits

The Office of Communications in the UK, more commonly known as Ofcom, effectively operates as a government approved watchdog for the broadcast industry. Ofcom has recently carried out a survey on young people’s computer usage in the United Kingdom, a study which produced intriguing results.   Read more »


Marketing Report Indicates Lack of SME Content Strategy

All marketers want to target the key millennials demographic. This youthful group of fashion conscious and leisure-oriented people are the ideal consumers that all businesses crave. The travel industry is no different in this regard, in fact it can be quite convincingly argued that millennials represent a particularly key demographic for travel-related businesses to attract.The ‘100 Things in London’ campaign is focused... Read more »

Travel Mobile

Expedia Survey Reveals Travellers Mobile Dependence

We've all seen media stories hyping the concept of mobile phone addiction. Well, regardless of whether or not this nebulous concept has any basis, what is becoming increasingly clear is that everyday people are using their mobile phones more and more for a wide variety of different reasons. Read more »


Country Overview

China is one of the country reports, most marketers will be most interested in and will give useful insights into the Chinese digital landscape and will look at key trends from consumer behaviour to e-commerce. Chinese consumers are much more advanced with regards to digital technologies, making it an interesting country report. Read more »

India Country report

Country Overview

This country report delves deeply into various aspects of Indian consumer behaviour, including sections focusing on search engines, email marketing, smart TV and more! The focus is to give marketers a good set of takeaways and recommendations that are useful to understand the Indian digital landscape better. Read more »

Brazil Country report

Country Overview

In 2014, all eyes are on Brazil and particular interest is being generated about the country's digital landscape and how this is different than in other BRIC markets. This country report delves into latest statistics and trends with regards to digital technologies and aims to show how marketers can be successful in the market. Read more »


Country Overview

The Russia country report looks in detail at the current state of digital as a trend and also the implications of digital technologies for Russian consumers. By comparing key digital trends in Russia with other countries, recommendations can be drawn for marketers with regards to how to succeed with digital in Russia. Read more »

Latest news

Social commerce

Business Insider Report Predicts Social Commerce Revolution

November 26, 2014

Social commerce is a recent concept that is growing in significance. The notion that placing posts and advertisement on sites such as Facebook, Twitter, Instagram and Pinterest will generate lots of ecommerce sales has attracted many businesses toward the process. But it is... Read more »