13% of global Internet traffic comes from mobile devices, this is a figure that seems fairly low; however, with regards to the growth predicted in the future, mobile is certainly a big traffic driver of the future (KPCB 2012). The communications sector continues to grow and so are expenditures in the sector for telecoms, TV, post and radio. Global advertising spend is also growing regarding Internet advertising with a total...

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In years to come Smart TVs, integrating television with Internet technologies and social media, will replace traditional TV. Consumers are still watching a lot of television programmes on a daily basis, but they watch it differently than before, using social media to comment TV programs and watching other contents on a second and even third screen with the emergence of mobiles and tablets. TV becomes social and... Read more »


Broadband Access

Affordable broadband connectivity has become an essential requirement for business activities in modern societies. Monitoring and understanding the state and development of broadband connectivity in individual markets is critical for tourism marketers. Broadband availability is one of the key determinants of digital growth, and therefore impacts substantially on the strategies that tourism organisations need to deploy, to... Read more »


E-mail Marketing

E-mail marketing is for many industries still a major part of marketing a certain product or service. Big databases often contain thousands of e-mail addresses of potential consumers that will receive newsletters, promotional emails or general news or notifications via email. Traditionally, these email campaigns are quite promotional in nature and focus on existing customers that might be interested in travelling and... Read more »


Apple Unveil iPhone 6 and Smartwatch Offering Travel Tech Opportunities

One of the most important technology releases of 2014 finally saw the light of day over the last 24 hours. Apple have unveiled the iPhone 6, and there is no doubt that there will be a torrent of pre-orders for the new device when it goes on sale in a few days time. Apple have also sought to extend their product line by releasing a phablet-sized session of the iPhone 6, which the consumer electronics giant has named the iPhone... Read more »

Campaign with cinematographer-Catalonia

Destinations Hire Professional Cinematographers to Capture An Audience

As Internet speeds across the world continue to increase, the potential to upload high-quality video onto websites and reach huge audiences becomes ever more feasible. Most commercial operations now feature video on virtually every page of their website, and tourist destinations have been quick to fasten onto this trend in the constant battle to make themselves stand out from their competitors. The Digital Tourism Think... Read more »

Northern Lights

Innovation Norway Launches Northern Lights App to Boost Tourism

The Scandinavian country of Norway doesn't exactly boast the ideal climate to attract tourists. Therefore this northern European nation has to offer other attractions to holidaymakers in order to entice them to its shores. And one such naturally occurring element which continues to attract visitors to the country, purely to witness its spectacular visage, is aurora borealis; more commonly referred to as the Northern... Read more »


Raft of Huge Travel Companies Sign up to Innovative Uber App

As the mobile marketplace continues its seemingly never ending expansion, tourism and travel companies are looking for ever more innovative ways to engage and sell to customers via mobile platforms. The latest app to particularly strike a chord with both tourism companies and consumers is entitled Uber, and the application is already creating a great deal of buzz. It was announced this week that the Uber app will be featured... Read more »


Country Overview

China is one of the country reports, most marketers will be most interested in and will give useful insights into the Chinese digital landscape and will look at key trends from consumer behaviour to e-commerce. Chinese consumers are much more advanced with regards to digital technologies, making it an interesting country report. Read more »

India Country report

Country Overview

This country report delves deeply into various aspects of Indian consumer behaviour, including sections focusing on search engines, email marketing, smart TV and more! The focus is to give marketers a good set of takeaways and recommendations that are useful to understand the Indian digital landscape better. Read more »

Brazil Country report

Country Overview

In 2014, all eyes are on Brazil and particular interest is being generated about the country's digital landscape and how this is different than in other BRIC markets. This country report delves into latest statistics and trends with regards to digital technologies and aims to show how marketers can be successful in the market. Read more »


Country Overview

The Russia country report looks in detail at the current state of digital as a trend and also the implications of digital technologies for Russian consumers. By comparing key digital trends in Russia with other countries, recommendations can be drawn for marketers with regards to how to succeed with digital in Russia. Read more »

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