lan-cable

Communications

13% of global Internet traffic comes from mobile devices, this is a figure that seems fairly low; however, with regards to the growth predicted in the future, mobile is certainly a big traffic driver of the future (KPCB 2012). The communications sector continues to grow and so are expenditures in the sector for telecoms, TV, post and radio. Global advertising spend is also growing regarding Internet advertising with a total...

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smarttv

Television

In years to come Smart TVs, integrating television with Internet technologies and social media, will replace traditional TV. Consumers are still watching a lot of television programmes on a daily basis, but they watch it differently than before, using social media to comment TV programs and watching other contents on a second and even third screen with the emergence of mobiles and tablets. TV becomes social and... Read more »

broadband

Broadband Access

Affordable broadband connectivity has become an essential requirement for business activities in modern societies. Monitoring and understanding the state and development of broadband connectivity in individual markets is critical for tourism marketers. Broadband availability is one of the key determinants of digital growth, and therefore impacts substantially on the strategies that tourism organisations need to deploy, to... Read more »

mail

E-mail Marketing

E-mail marketing is for many industries still a major part of marketing a certain product or service. Big databases often contain thousands of e-mail addresses of potential consumers that will receive newsletters, promotional emails or general news or notifications via email. Traditionally, these email campaigns are quite promotional in nature and focus on existing customers that might be interested in travelling and... Read more »

wearable

Medical AI Promises Travel Marketing Future for Wearable Tech

The New York Times this week assessed a radical proposal that was first floated by a medical doctor in the Washington Post a few months back. Dr. Vivek Wadhwa wrote personally at that time of his belief in artificial intelligence as a guide to human medical health, and recently the medic spoke at a health innovation conference in San Francisco on the matter. During his speech, Wadhwa suggested that he would trust the... Read more »

Instagram

Instagram Advertising to Offer Destinations Huge Potential Customer Base

Social media has had a massive cultural impact, and now billions of people all over the world use such well-known platforms as Facebook, Twitter and Instagram on a daily basis. However, despite the amount of people that these household names have managed to attract, in general terms social media sites have all experienced one common problem - making a profit. Monetising the vast numbers of users that social media has been... Read more »

Big Data Nsight

nSight's Big Data Analysis Underlines Vast Marketing Opportunities for Hotels

One new technology which has grown exponentially in recent years is cloud computing. It’s not that long ago that the cloud seemed like a remote and obtuse concept, but today more and more businesses are choosing to run at least some of their operations within the cloud. This has directly led to another phenomenon which is commonly discussed in every sector of business, that of Big Data. The vast storage and processing... Read more »

LoveDublin campaign

Tourism Ireland Launches Double Campaign to Promote Capital Cities

There can be few nations on the planet that are more hospitable to tourists than Ireland. The Emerald Isle is known for being a particularly friendly country, and with its devastatingly beautiful scenery and rich culture, Ireland has a lot to offer tourists from all over the world. No nation can rest on its laurels, though, in the competitive contemporary tourism world, and the tourist board of the Irish nation has thus... Read more »

China

Country Overview

China is one of the country reports, most marketers will be most interested in and will give useful insights into the Chinese digital landscape and will look at key trends from consumer behaviour to e-commerce. Chinese consumers are much more advanced with regards to digital technologies, making it an interesting country report. Read more »

India Country report

Country Overview

This country report delves deeply into various aspects of Indian consumer behaviour, including sections focusing on search engines, email marketing, smart TV and more! The focus is to give marketers a good set of takeaways and recommendations that are useful to understand the Indian digital landscape better. Read more »

Brazil Country report

Country Overview

In 2014, all eyes are on Brazil and particular interest is being generated about the country's digital landscape and how this is different than in other BRIC markets. This country report delves into latest statistics and trends with regards to digital technologies and aims to show how marketers can be successful in the market. Read more »

Russia

Country Overview

The Russia country report looks in detail at the current state of digital as a trend and also the implications of digital technologies for Russian consumers. By comparing key digital trends in Russia with other countries, recommendations can be drawn for marketers with regards to how to succeed with digital in Russia. Read more »

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